“We live in a visually oversaturated world,” says Peter Simon Phillips, “and my job as an image maker is to find a way to stand out in that incredibly crowded visual marketplace. To produce captivating imagery that makes people stop, think and feel.”
Best known to Sydney’s fashion industry as PSP, Peter is a freelance stylist and creative director working across print and motion campaigns, editorial, portrait, celebrity, runway and costume. His diverse list of clients ranges from Hermes to Westfield to the Sydney Dance Company. Peter has previously worked as the senior fashion editor at InStyle Magazine, and the fashion editor at Grazia Australia.
His aesthetic signature is a cinematic sensibility: “I like to create a narrative,” he says. “I use clothes as the medium to tell a story that engages and transforms.” Peter often plays with proportions and oversized shapes to suggest a heightened reality. His styling shows influences from the latest international and local designers, as well as sport and streetwear.
“My work collages current trends with my own style to make it relevant for the local market, the client or brand I’m working for,” he says. “To do that it’s essential is understand a brand better: who the audience is, and how best to challenge and engage with them.” The end result is considered, carefully composed, beautiful – and designed to endure. “Fashion can be fleeting, but the really beautiful work defies time.”